Tim Horton’s falls under the services sector, in the restaurant industry. In Canada, Tim Horton’s is wildly popular, and they are expanding into the US. Their main goals are: “1. Increasing same-store sales through daypart, marketing and menu opportunities. 2. Investing to build our scale and brand in new and existing markets. 3. Growing differently in ways we have not grown before. 4. Leveraging our core business strengths and franchise system.” (Retrieved from http://annualreport.timhortons.com/#our-strategy/plan August 28, 2012).
Watch this YouTube video to get a brief overview of Tim Hortons (click here).
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