Company Production

Tim Hortons main products are coffee and donuts. The target market for Tim Hortons is really all Canadians. Their new “Time for Tims” campaign targets the adult demographic, while the Sidney Crosby commercial with the TimBits hockey players speaks to the youth of Canada.

This year, Tim Hortons introduced new sizes for their coffee cups. They introduced a new Extra Large size that, at 24 oz, rivals the larger sizes served by the competition, namely, Starbucks. The supply of this larger coffee size responds to the customer demand for more caffeine. (Retrieved from http://www.businessreviewcanada.ca/business_leaders/tim-hortons-introduces-new-coffee-cup-sizes August 30, 2012).

Each individual Tim Hortons restaurant is involved in the tertiary stage of production. Daily, staff prepares their coffee, donuts, sandwiches, and other food items fresh to serve to their customers.

Productivity is import to Tim Hortons. Surprise “audits” are performed on individual stores to check on customer wait time. In the drive-through, fast food business world, productivity is the key to success. The emphasis on productivity is also evident in the turnover of 12 Dunkin’ Donuts locations to Tim Hortons locations in NYC. At the close of business on Friday, the overhaul of 12 Dunkin’ Donuts locations in Manhattan began. By the open of business that Monday, the new Tim Hortons locations were up and running.  (Retrieved from http://www.theglobeandmail.com/report-on-business/rob-magazine/how-tim-hortons-will-take-over-the-world/article580880/?page=all August 30, 2012).